I have wanted to perfect the loose curl look using a flat iron for years, but I am just not coordinated enough to get the twist right with my usual straightener. But with the Insta Styler I can finally get the look I want without the struggle! Since the heated plates clasp the hair when you release the button, I don't have to keep squeezing the tool as I twist and turn like I would with my normal flat iron, making it soooo much easier to get the curls I want. Because of the fan, the hair is cooled immediately as you pull the tool through resulting in a much longer hold. I tried it on my mom's hair too and she loved the look it gave and ease of use so much, I had to get her one for her birthday! It's an instant classic and a staple in my 'date night' getting ready routine. Of course, you can also use it to straighten hair, so it's a great multi-use tool that can straighten and curl. Highly recommend.